Monday, April 21, 2008

a comment

someone has left a comment that one area that has to be de-mystified is how to write a fool-proof biz plan. all i can say is, nothing in life is fool-proof, so why expect a biz plan to be?!! a biz plan mitigates the risks, from the unknown, the unpredictable and the unforeseeable. nowhere does it aspire to eliminate the risks completely. sometimes the best laid plans bomb in the market place due to the most innocuous reason. new coke bombed not because there was anything wrong with the taste or the marketing effort, but simply because the coke customers were inexplicably possessive about its original taste. sometimes products run away with the market for no apparent reason at all. in late 90's the success of stencil brand shirts is a good example of this. biz plan is a blue print, not a warranty for success.

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