someone has left a comment that one area that has to be de-mystified is how to write a fool-proof biz plan. all i can say is, nothing in life is fool-proof, so why expect a biz plan to be?!! a biz plan mitigates the risks, from the unknown, the unpredictable and the unforeseeable. nowhere does it aspire to eliminate the risks completely. sometimes the best laid plans bomb in the market place due to the most innocuous reason. new coke bombed not because there was anything wrong with the taste or the marketing effort, but simply because the coke customers were inexplicably possessive about its original taste. sometimes products run away with the market for no apparent reason at all. in late 90's the success of stencil brand shirts is a good example of this. biz plan is a blue print, not a warranty for success.
Nandini is a traveling teacher who teaches entrepreneurship in several ivy-league business schools around the world including Princeton, LSE and NUS overseas and in India in IIM–A, IIM–B, IIM–L and ISB. From being just a word in the dictionary six years ago, it has now consumed her whole being.
In July 2010, she founded CARMa (Creating Access to Resources & Markets), (www.carmaconnect.in) with a lofty ambition: to change the karma of entrepreneurs in India.
She writes a regular monthly column for the magazine, Entrepreneur. It delights her no end that it is from smaller towns that aspiring and practicing entrepreneurs reach out to her after reading it.
She is a TED speaker.
Her best-selling book Entrepedia – a Step-by-Step Guide to Becoming an Entrepreneur in India, has touched the lives of many a start-up entrepreneur in India as evidenced by the no.of mails she receives every month. She cherishes them all but her favourite is from a 77-year old retired business man, who wrote to her saying ‘I’m angry with you that you didn’t write this book 40 years ago when I started my business.