unfortunately the association of entrepreneurs with heroism has become banal in the minds of non-entrepreneurs, sometimes even in the minds of entrepreneurs. i think it is very important for entrepreneurs to believe that they are the magical thinkers, the heroes, like prometheus who stole fire from the gods.
caught in the rigours of building the biz, many entrepreneurs give up on their madness and begin to live phantom lives and i believe it is the job of the incubator to make sure that this does not happen. only if the entrepreneur believes in himself can he make the world believe in him. however banal it sounds, he has to internalise that he is the hero in his script.
Nandini is a traveling teacher who teaches entrepreneurship in several ivy-league business schools around the world including Princeton, LSE and NUS overseas and in India in IIM–A, IIM–B, IIM–L and ISB. From being just a word in the dictionary six years ago, it has now consumed her whole being.
In July 2010, she founded CARMa (Creating Access to Resources & Markets), (www.carmaconnect.in) with a lofty ambition: to change the karma of entrepreneurs in India.
She writes a regular monthly column for the magazine, Entrepreneur. It delights her no end that it is from smaller towns that aspiring and practicing entrepreneurs reach out to her after reading it.
She is a TED speaker.
Her best-selling book Entrepedia – a Step-by-Step Guide to Becoming an Entrepreneur in India, has touched the lives of many a start-up entrepreneur in India as evidenced by the no.of mails she receives every month. She cherishes them all but her favourite is from a 77-year old retired business man, who wrote to her saying ‘I’m angry with you that you didn’t write this book 40 years ago when I started my business.