unfortunately the association of entrepreneurs with heroism has become banal in the minds of non-entrepreneurs, sometimes even in the minds of entrepreneurs. i think it is very important for entrepreneurs to believe that they are the magical thinkers, the heroes, like prometheus who stole fire from the gods.
caught in the rigours of building the biz, many entrepreneurs give up on their madness and begin to live phantom lives and i believe it is the job of the incubator to make sure that this does not happen. only if the entrepreneur believes in himself can he make the world believe in him. however banal it sounds, he has to internalise that he is the hero in his script.
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